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Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
(2022)
The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. As part of the strategy...
Content Marketing in Sports Small & Medium Enterprises
(2021)
The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has enabled a new generation...

